QR code
Printed once, stays forever. It resolves through our server, which knows which advertiser is currently renting that spot and forwards accordingly.
Used on: shop fronts, vehicles, packaging, counters, uniforms
Tracked link
One short link per spot. Click, source and downstream conversion all resolve to that placement.
Used on: Telegram, Pinterest, Facebook, group chats, profile bios
Promo code
A short spoken or written code. Redeeming it attributes the customer to that placement without any link at all.
Used on: platforms that strip or disable outbound links
Why three carriers and not one
Each channel has a different tolerance for outbound links. Video platforms in particular tend to make captions and comments non-clickable, leaving only the profile bio. A placement measurable by one carrier only becomes unsellable on those channels — so every placement ID can express itself as all three, and the right one is chosen per channel.
| Channel | Best carrier | Why |
| Physical spot (shop, vehicle, bag) | QR code | Customer is present with a phone in hand |
| Telegram channel or group | Link | Links are clickable and previewed |
| Pinterest | Link | Pins carry a destination URL natively |
| Facebook page or group | Link | Clickable in posts and comments |
| Short-video platforms | Promo code | Captions and comments commonly block links |
| Instagram stories or bio | Link + code | Link works in bio; code covers everything else |